Heal for Real
Blood Centers of America (BCA) and its members have partnered with Team Liquid, to attract more male blood donors between the ages of 16 and 30.
BCA is a national, member-owned network of over 50 independent blood centers. Team Liquid is a professional esports organization competing in 14 different games. The year-long partnership, entitled Heal for Real, will have multiple phases. The first is the incentive of providing limited edition Team Liquid t-shirts for all new donors, as well as an array of Heal for Real communication assets.
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